Sentiment Analysis Siap Kerja Training Services with Naive Models Bayes and SVM
Abstract
Training service Siap Kerja has an important function in improving the quality of human resources and developing a competent workforce in various industrial sectors. To ensure trainee success and satisfaction, sentiment analysis in trainee reviews is essential to evaluate the strengths and weaknesses of the service offered. This research intends to compare the performance of algorithms Support Vector Machine (SVM) and Naive Bayes in sentiment analysis of trainee reviews on pages service training Siap Kerja. Review data was collected using web scraping on the Siap Kerja training service page by collecting ratings and reviews of training participants after completing the training they attended on the page training service Siap Kerja. Methods of data pre-processing, data sharing, feature extraction, model training, model evaluation, and results analysis were used in this research. The research results show that the SVM model has higher accuracy (0.93) compared to the Naive model Bayes (0.80). Additionally, positive sentiment was found at 99%, negative at 0.3%, and neutral at 0.7%. ased on the results of this research, it is recommended that the SVM model be used in sentiment analysis in the context of Siap Kerja training services and that the model be optimized to improve performance in classifying reviews with negative or neutral feelings.
Full text article
References
Dessler, G. (2009). Personnel planning and recruiting. In A framework for human resource management.
Dey, S., Wasif, S., Tonmoy, D. S., Sultana, S., Sarkar, J., & Dey, M. (2020). A Comparative Study of Support Vector Machine and Naive Bayes Classifier for Sentiment Analysis on Amazon Product Reviews. 2020 International Conference on Contemporary Computing and Applications (IC3A), 217–220. https://doi.org/10.1109/IC3A48958.2020.233300
Dimas Lutfiyanto, M., & Setiawan, E. B. (n.d.). Expansion Feature dengan Word2Vec untuk Analisis Sentimen pada Opini Politik di Twitter dengan Klasifikasi Support Vector Machine, Naïve Bayes, dan Random Forest.
Feng, W., Sun, J., Zhang, L., Cao, C., & Yang, Q. (2016). A support vector machine based naive Bayes algorithm for spam filtering. 2016 IEEE 35th International Performance Computing and Communications Conference (IPCCC), 1–8. https://doi.org/10.1109/PCCC.2016.7820655
Hubbard, G. (2009). Measuring organizational performance: Beyond the triple bottom line. Business Strategy and the Environment, 18(3), 177–191. https://doi.org/10.1002/bse.564
Jindal, P., Parikh, S., Sikka, R., Alatba, S. R., Babu, S., & Sriramakrishnan, G. V. (2023). Analyzing the differences between SVM and Naive Bayes for Feature Extraction. 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), 775–778. https://doi.org/10.1109/ICACITE57410.2023.10183068
Kristiyanti, D. A., Umam, A. H., Wahyudi, M., Amin, R., & Marlinda, L. (2018). Comparison of SVM & Naïve Bayes Algorithm for Sentiment Analysis Toward West Java Governor Candidate Period 2018-2023 Based on Public Opinion on Twitter. 2018 6th International Conference on Cyber and IT Service Management (CITSM), 1–6. https://doi.org/10.1109/CITSM.2018.8674352
Liu, R., Shi, Y., Ji, C., & Jia, M. (2019). A Survey of Sentiment Analysis Based on Transfer Learning. IEEE Access, 7, 85401–85412. https://doi.org/10.1109/ACCESS.2019.2925059
Marianingsih, S., & Utaminingrum, F. (2018). Comparison of Support Vector Machine Classifier and Naïve Bayes Classifier on Road Surface Type Classification. 2018 International Conference on Sustainable Information Engineering and Technology (SIET), 48–53. https://doi.org/10.1109/SIET.2018.8693113
Naseem, S., Mahmood, T., Asif, M., Rashid, J., Umair, M., & Shah, M. (2021, September). Survey on Sentiment Analysis of User Reviews. https://doi.org/10.1109/ICIC53490.2021.9693029
Pu, X., Yan, G., Yu, C., Mi, X., & Yu, C. (2021). Sentiment Analysis of Online Course Evaluation Based on a New Ensemble Deep Learning Mode: Evidence from Chinese. Applied Sciences, 11(23). https://doi.org/10.3390/app112311313
Rahat, A. M., Kahir, A., & Masum, A. K. M. (2019). Comparison of Naive Bayes and SVM Algorithm based on Sentiment Analysis Using Review Dataset. 2019 8th International Conference System Modeling and Advancement in Research Trends (SMART), 266–270. https://doi.org/10.1109/SMART46866.2019.9117512
Shivaprasad, T. K., & Shetty, J. (2017). Sentiment analysis of product reviews: A review. 2017 International Conference on Inventive Communication and Computational Technologies (ICICCT), 298–301. https://doi.org/10.1109/ICICCT.2017.7975207
Sugitomo, J. C., Kevin, N., Jannatri, N., & Suhartono, D. (2021). Sentiment Analysis using SVM and Naïve Bayes Classifiers on Restaurant Review Dataset. 2021 1st International Conference on Computer Science and Artificial Intelligence (ICCSAI), 1, 100–108. https://doi.org/10.1109/ICCSAI53272.2021.9609776
Surya, P. P. M., & Subbulakshmi, B. (2019). Sentimental Analysis using Naive Bayes Classifier. 2019 International Conference on Vision Towards Emerging Trends in Communication and Networking (ViTECoN), 1–5. https://doi.org/10.1109/ViTECoN.2019.8899618
Tripathi, A., Yadav, S., & Rajan, R. (2019). Naive Bayes Classification Model for the Student Performance Prediction. 2019 2nd International Conference on Intelligent Computing, Instrumentation and Control Technologies (ICICICT), 1, 1548–1553. https://doi.org/10.1109/ICICICT46008.2019.8993237
Zhu, L., Xu, M., Bao, Y., Xu, Y., & Kong, X. (2022). Deep learning for aspect-based sentiment analysis: a review. PeerJ Computer Science, 8. https://doi.org/10.7717/PEERJ-CS.1044
Authors
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.